By Nathalie Vanegas | November 28, 2022

Growing trends for international companies in Brazil’s Food & Drink Sector

The search for healthiness and greater consumer awareness have heavily influenced trends in the food industry in recent years and shall continue to grow. People will continue to make healthier, more conscious and sustainable choices.


In Brazil, the market for foods associated to health and well-being is expected to grow at a rate of 9% per year and reach a 20% of total packaged foods by 2030. Demand is rising for products like: gluten-free foods, organic products, functional and fortified products, probiotics, energy foods and subscription clubs that offer natural products.

Further, foods linked to beauty and antioxidants are also increasingly popular, specifically: green teas, peanut butter, vitamin supplements, collagen and selenium (like nut snacks), amongst others.

Linked to evolving consumer interests in animal welfare and sustainability, there is increasing demand for plant-based food. Studies from IBOPE Inteligência indicate 14% of Brazilians, or about 30 million individuals, are vegetarians and around 7 million are vegans. Research by Sociedade Vegetariana Brasileira shows that vegans make their product choices based on convenience, price and taste.  We consider these factors as key to the success for all food and drink products in the Brazilian market.


Digitalisation in Brazil’s food industry also needs to be taken into consideration. Consumers are turning to apps and technologies for convenience as well as for personalised nutritional guidance. They want a deeper understanding of food, such as its ingredients, origin and traceability.

Technology, big data and AI is increasingly being used in Brazil to understand the consumer’s behaviour, recommendingproducts more assertively and with less human effort, creating consumer profiles for specific products and helping grow subscription programmes. This applies to the wine distribution industry, ready meals, natural products and food supplements, each being regularly delivered to the consumer’s address.

The pandemic increased the online sales of products.  Delivery is no longer seen as a differential in Brazil, rather it is a necessity. Brazil is by far the biggest delivery market in Latin America. According to Abrasel & SEBRAE it was responsible for almost half (49%) of the market.

Abrasel has also indicated 12% of food industry establishments are focused on delivery, called the Dark Kitchen model, where industrial kitchens fulfil delivery orders without a store or place to eat. A format that enables high demand to be met with relatively low investment. This type of business has attracted the attention of both large restaurants in Brazil, where they want to intensify their delivery offer for consumers.

* Nathalie Vanegas, CEO of Ammana Export & Import

About: Ammana is an agrobusiness Brazilian-French company that supplies international costumers with food commodities, fresh and processed fruits from Brazil and South America to Europe, North America, Middle East and Central Asia.  Ammana also offers consulting services on agricultural export projects in Brazil.